Household Fragrances

Fragrance and laundry are deeply enmeshed in the communication of the “fresh and clean” message, which can vary greatly, depending on the targeted consumer base, and the convergence of lifestyle trends with the vast versatility of scent provided by perfume manufacturers intrinsically reinforce and elevate consumer purchasing.

The distinction between “sensitive” and “unscented” when seen on a box of laundry detergent is important to understand because the terms are not synonymous. Unscented means that the laundry product does not have any obvious aroma, but it does not indicate that a particular detergent is free of fragrance chemicals. Hypo-allergenic means the detergent is safe for use on sensitive skin.

The international soap and detergent industry primarily includes companies that are engaged in manufacturing soap, synthetic organic detergents, inorganic alkaline detergents, and crude and refined glycerin from vegetable oils and animal fats.

According to experts, there is a significant link between a country’s standard of living and its consumption of both soap and detergent products. It is expected that the industry will continue to flourish in both highly industrialized and developing nations because consumers are become more sophisticated in their choices of fragrances for their homes, cars, candles and ambient air-care. This has led to the option of diverse fragrance choices for laundry detergent products as well.